Video seo expert | Video seo experts

21 Feb 2017 23:13
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Step #2: Make Your (Awesome) Video

Like anything in business, the more you put into your video, the more you’ll get out of it.

Personally, I hire a professional videographer for the day, pay an editor to add graphics, rent a studio…

The works.

Here’s an example of one of my most recent videos:

Looks expensive, but it’s not. That video only cost around $190 to produce.

If you’re on a really tight budget, you can record your voice over a PowerPoint presentation using ScreenCast-O-Matic ($15/year).

You don’t need to sweat production value in the beginning. As long as your video is valuable and interesting to watch, you’re good to go.

I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal.

If your video stinks, it won’t rank…no matter how optimized it is for SEO.

Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury.

They judge your video’s quality based on how people interact with it.

The User Experience Metrics That YouTube Uses

Here’s what YouTube uses to determine the quality of your video:

Video retention: The percentage of your video people tend to watch (the more, the better).


How to Quickly and Easily Boost Viewer Retention: 3 Simple Steps


Comments: If people comment, they probably enjoyed the video (or at least watched it).
Subscribes after watching: If someone subscribes to your channel after watching your video that sends a HUGE signal that you have an amazing video.
Shares: How many people share your video on social media sites like Twitter and Google+.
Favorites: The number of people that favorite your video or add it to their “Watch Later” playlist:
Thumbs up/Thumbs down: Self explanatory 🙂

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